Privacy Policy

The personal information that we collect and process about you can be obtained from Pure Productions AB’s websites (both our own and other websites and social networks belonging to third parties), our Apps, electronic mail, SMS and other electronic messages, membership in Tools & Deals, calls, printed and digital registration forms for, for example, competitions, events etc, including also publicly available information from social networks and other public sources. Which information we collect about you depends on which of our services you use.

The data controller is Pure Productions AB, corporate registration number 556903-8374. Below, when we refer to law, we refer to the Swedish Data Protection Regulation, GDPR and other applicable Swedish data protection legislation.

Collected Information

General
We collect personal contact information such as social security number, name, address, email address, information on social networks and phone numbers. There may be other information required to grant you access to your specific account profile, such as username, email address, screen name, irrevocable passwords, demographic information such as date of birth, age or age range, gender, geographic location (such as a postal code), favourite products, travel, hobbies and leisure/household interests and other lifestyle information.

Where necessary, Pure Productions AB processes your first and last names together with your email address to verify your identity such that, amongst other things, offers via Tools & Deals do not end up in the wrong hands.

Technical Information
We also collect information about what technical equipment you use to connect to our websites and apps. This can include the IP address of your computer or device, operating system type and browser type and version. If you connect to a Pure Production AB website or app with a smartphone or other mobile device, we may also collect other information such as the phone’s unique ID, advertising ID, geographical location and similar data.

Information on the use of websites
When you visit or interact with our websites of newsletters, we use automatic data collection technology to gather certain information about your activities. This can include which links you click on, which pages or what kind of content you look at, for how long and other similar statistics about your visits, such as response times to content, file downloads, errors, and dwell times for certain pages. This information is automatically retrieved using cookies (browser cookies, flash cookies), trackers and through third-party tracking services.

Customer feedback
We capture information you voluntarily provide us with in terms of your experiences with our trips, products and services.

User-generated content (UGC)
We also collect content generated by you which is shared with us by uploading it to any of our websites or apps, including apps and social networks like Facebook. This could be photos, videos, personal stories or other kinds of UGC. We can collect and republish UGC from a wide range of on-line activities, such as competitions and other campaigns, web-community and user activities, including participation in third-party social networks.

Information on social networks
We gather information that you share publicly on social networks, or that form part of your public profile in a third-party social network (such as Facebook). This includes basic account information (name, email address, gender, date of birth, place of residence, profile picture, username, list of friends etc) and any additional information you publicly share with the social network. We obtain information on your profile or parts of profile on a social network every time you download from, or communicate with a Pure Productions AB web application on a social network such as Facebook, every time you use a social networking feature integrated into a Pure Productions AB website (such as Facebook Connect) or any time you communicate with us through a social network. To find out more about how your data in social networks belonging to third parties are collected by Pure Productions AB, or if you do not consent to share information from social networks visit the website of the respective social networks.

Payment details and financial information
This refers to the information we need to complete an order or booking, or that you use to make a purchase, such as debit, or credit card details (cardholder’s name, card number, expiration date) or other forms of payment details. We do not have access to, or store payment details, but they are handled by our affiliated banking providers. Regardless of method, we handle payment and financial information in a manner compliant with applicable laws and standards such as PCI DSS.

Other sources
In order to keep our information about you up to date, we may collect information from other sources such as publicly available records such as SPAR (the Swedish Population Register). To secure payments etc, we may also use information from credit rating agencies such as UC and from our partners.

Camera surveillance
We collect images of you when you take part in a trip through photography and/or video. As a participant, you are always given the opportunity on the first day to opt out. Captured still and video imagery are used solely for marketing purposes and may be published in print and on-line.

Collection, purpose and legal basis

In order for our processing of your personal data to be lawful, a legal basis for this is required. In other words, that it is necessary to do so in order to fulfil an agreement with you, or a legal obligation, or that the processing is done after a balance of interests, or after you have given your consent for a particular processing of your data by us. Below are examples of the purposes for which we process your personal data together with the corresponding legal basis under which this is done, unless explicitly stated in connection with the collection of your personal data.

Justified interest
Where appropriate, Pure Productions AB’s legitimate interest in the personal data processing mentioned below, in conjunction with a balance of interests, is to be able to offer you a better buying and customer experience, and to provide you with personalised offers and other relevant information as well as a satisfactory service and communications. As a part of our efforts to constantly make improvements for you as a customer, we analyse how you use our services. Another legitimate interest is to prevent crime and provide safety for our participants, our employees and for us as a company.